Location: Amsterdam, NL
Client: Lensvelt, Amsterdam
Gross floor area: 600 m2
Status: Completed in 2017
A’DAM stands for Amsterdam Dance And Music. The recently renovated 60s icon, located on the banks of the IJ river, is home to several nightclubs and leading international music companies including Massive Music, Wink, ID&T, Gibson and now Sony Music Entertainment.
We freed the magnificent views from obstruction by placing enclosed functions near the core of the floor plan, also allowing the concrete facade to claim the spotlight. A homage to the experience of music, the core resembles the inside of an amplifier, the stairs double as a bar, and the vinyl boardroom table transforms to a DJ-booth. Paying special attention to the lighting system, LED strips placed on the grid ceiling illuminate the acoustic spray, creating a hyper-diffuse light effect, eliminating shadows.
While in the music industry, work and play are very much intertwined, the design seeks to separate the two and give each their own space. This way, one can either be fully focussed at work or fully relaxed at play. We emphasised this division through a radical material palette: boring grey and green, and nothing in between.
Winner ARC17 Interior Award
Project Team: Remi Versteeg, Joost Baks, Stijn de Weerd, Gijs Baks, Daniel Ankoné, Daan van Gool
Contractor: Roord Binnenbouw, Amsterdam
MEP engineers: Van Losser BV, Rijssen
Dave Smit + John Uitentuis, Amsterdam
Lighting: Invent Design, Amsterdam
Contract furniture: Lensvelt, Amsterdam
Styling: Jules David, Amsterdam
Plants: Het Groenlab, Amsterdam
Photography: Peter Tijhuis
Completed with Space Encounters