We mix
buildings,
spaces and
objects.
BLURRINGZONE
Client: EDGE
In collaboration with: MVSA, VMX, DELVA
Location: The Pulse, Zuidas Amsterdam
Status: Completed
Program: Public space
Located in Amsterdam’s business district the Zuidas, Blurring zone is one of the largest privately owned public spaces of Amsterdam, a 125m long strip where multiple office and residential entrances cross a foodcourt, lobby and cinema complex.
A public interior this size and complexity has more in common with an urban plan than an interior design. Therefore we took our cues from Plan Zuid, the iconic urban plan by Berlage with its characteristic organising principle and brick materialisation. Both plan and section are a continuing of the city, with a sequential connection of public spaces and green shelter adding to the permeability of the Blurring Zone.
The Blurring Zone aims to blend the boundaries between public and private spaces. We interpreted ‘the Blurring Zone’ as a space where things come together, overlap, and interact without clear borders between. Although it’s an interior space, we approached it as if it were an urban plan - creating different neighborhoods and programmatic blocks. This concept, inspired by Amsterdam’s Plan Zuid, is reflected in the space’s sculptural stairs, use of brick, and integration of plant life, which has a large contribution to the overall atmosphere.
